THIS BIRTHDAY GIFT A ONE TO UR FRIENDS
This year though, following a reshuffle, things have changed. The Samsung Galaxy S6 is a thing of beauty, a complete redesign that really works, but blended with large swathes of power once again.
The key thing here though is, it appears that power is not there for the sake of it - each element has a purpose, to ensure the Galaxy S6 works well under the finger while finally being a phone you'd consider alongside an HTC or iPhone.
Let's not get too carried away though. TouchWiz is still on board, adding a cartoonish feel to things where other brands still feel more premium, but Samsung has refined this again (building on good work from the S5), removed a lot of the bloatware and cleaned up the icons.
It's easy to see the S6 is a great phone, and one Samsung sorely needed - but coming from so far back (its flagship device was barely a top 10 phone last year) it wasn't hard to improve dramatically.
So with that race already run it became a battle for the best design, which meant that HTC suddenly rose to prominence once more, with a good-enough spec list sitting inside one of the best phones I've ever held.
Apple managed the same thing with the focusing on a premium metallic shell while getting the battery life just about tolerable.
All the while Samsung toiled in the background, promising that we'd start loving plastic at some point, showing that it's more robust and scuff-free and rugged... and it didn't work.
So Project Zero was born, a plan within Samsung to completely redesign its S6 model from the ground up. Plastic was out, waterproofing gone, and in their place a fusion of glass and metal.
Put simply: it's a much, much better phone, but again that's not hard when you've got the Galaxy S5 to improve upon. But the S6 does feel very well packaged, the combination of metal and Gorilla Glass 4 giving no hint of creak or give when pressed.
It does sound a little hollow when tapped on the back though, which does diminish the effect somewhat - however, at only 6.8mm thick, that's kind of understandable.
Samsung's gone bold with this design in more than one way. It's got rid of two of the staples that users have loved for years: the microSD slot has been removed and the battery is locked in.
The reasoning behind this is sound: Samsung tells me the former is to improve performance and speed (something the S5 struggled with terribly as it aged) and the latter is clearly to allow for a unibody design.
I'm behind the loss of the removable battery - after all, it's easier to carry a battery pack than shell out for a replacement power unit - but the microSD card disappearance is a shame. I appreciate the quest for a better performance, and perhaps it will turn out to be up there with the iPhone when my full Galaxy S6 review comes out, but other Android phones seem to manage to tick along just fine with expandable storage.
Samsung is offering the S6 in 32GB, 64GB and 128GB flavours to compensate, but those latter options are likely to be pretty expensive.
I'm hugely impressed with the way Samsung has put this phone together though - it's managed the incredible feat of bringing the best screen on the market (the brand's words, although the combination of QHD resolution and a 5.1-inch display with Super AMOLED technology means I'm inclined to agree) in a package that's barely larger than the iPhone 6.
That means Samsung can offer a phone with a huge, crisp display while still being small enough to be considered alongside Apple'both phones that I'll point to when people ask 'I want a phone, but not one that's massive'.
Considering the options from Sony and Apple both have a 720p resolution, and Samsung's packed in four times as many pixels in the same footprint, and you can see why I'm impressed by Samsung's option.
Of course, this could all come at the expense of battery - after all, more pixels take more power, and the smaller package means there's less space for a battery (a 2550mAh pack is smaller than the 2800mAh seen in the Galaxy S5, which is a bit of a worry) so I'm intrigued to see how Samsung has managed to solve that problem.
Samsung needed to sort out the build quality of the entire phone, but one of the big issues was with the home button, which was too soft to push.
The S6 has a really nice action now, with a lot of effort put into the satisfying click (useful for when you need to activate the camera, which I'll come onto later).
The phone is going to be unveiled in four colours at launch too, with a pleasant jewel-like exterior that changes colour slightly as the light hits it. It's got a nice translucent effect, which again adds to the more premium chassis.
This year though, following a reshuffle, things have changed. The Samsung Galaxy S6 is a thing of beauty, a complete redesign that really works, but blended with large swathes of power once again.
The key thing here though is, it appears that power is not there for the sake of it - each element has a purpose, to ensure the Galaxy S6 works well under the finger while finally being a phone you'd consider alongside an HTC or iPhone.
Let's not get too carried away though. TouchWiz is still on board, adding a cartoonish feel to things where other brands still feel more premium, but Samsung has refined this again (building on good work from the S5), removed a lot of the bloatware and cleaned up the icons.
It's easy to see the S6 is a great phone, and one Samsung sorely needed - but coming from so far back (its flagship device was barely a top 10 phone last year) it wasn't hard to improve dramatically.
Design
Smartphones stopped needing more power a long, long time ago - arguably we could have called it quits with 2013's specs and spent the following months optimising them to allow days-long battery.So with that race already run it became a battle for the best design, which meant that HTC suddenly rose to prominence once more, with a good-enough spec list sitting inside one of the best phones I've ever held.
Apple managed the same thing with the focusing on a premium metallic shell while getting the battery life just about tolerable.
All the while Samsung toiled in the background, promising that we'd start loving plastic at some point, showing that it's more robust and scuff-free and rugged... and it didn't work.
So Project Zero was born, a plan within Samsung to completely redesign its S6 model from the ground up. Plastic was out, waterproofing gone, and in their place a fusion of glass and metal.
Put simply: it's a much, much better phone, but again that's not hard when you've got the Galaxy S5 to improve upon. But the S6 does feel very well packaged, the combination of metal and Gorilla Glass 4 giving no hint of creak or give when pressed.
It does sound a little hollow when tapped on the back though, which does diminish the effect somewhat - however, at only 6.8mm thick, that's kind of understandable.
Samsung's gone bold with this design in more than one way. It's got rid of two of the staples that users have loved for years: the microSD slot has been removed and the battery is locked in.
The reasoning behind this is sound: Samsung tells me the former is to improve performance and speed (something the S5 struggled with terribly as it aged) and the latter is clearly to allow for a unibody design.
I'm behind the loss of the removable battery - after all, it's easier to carry a battery pack than shell out for a replacement power unit - but the microSD card disappearance is a shame. I appreciate the quest for a better performance, and perhaps it will turn out to be up there with the iPhone when my full Galaxy S6 review comes out, but other Android phones seem to manage to tick along just fine with expandable storage.
Samsung is offering the S6 in 32GB, 64GB and 128GB flavours to compensate, but those latter options are likely to be pretty expensive.
I'm hugely impressed with the way Samsung has put this phone together though - it's managed the incredible feat of bringing the best screen on the market (the brand's words, although the combination of QHD resolution and a 5.1-inch display with Super AMOLED technology means I'm inclined to agree) in a package that's barely larger than the iPhone 6.
That means Samsung can offer a phone with a huge, crisp display while still being small enough to be considered alongside Apple'both phones that I'll point to when people ask 'I want a phone, but not one that's massive'.
Considering the options from Sony and Apple both have a 720p resolution, and Samsung's packed in four times as many pixels in the same footprint, and you can see why I'm impressed by Samsung's option.
Of course, this could all come at the expense of battery - after all, more pixels take more power, and the smaller package means there's less space for a battery (a 2550mAh pack is smaller than the 2800mAh seen in the Galaxy S5, which is a bit of a worry) so I'm intrigued to see how Samsung has managed to solve that problem.
Samsung needed to sort out the build quality of the entire phone, but one of the big issues was with the home button, which was too soft to push.
The S6 has a really nice action now, with a lot of effort put into the satisfying click (useful for when you need to activate the camera, which I'll come onto later).
The phone is going to be unveiled in four colours at launch too, with a pleasant jewel-like exterior that changes colour slightly as the light hits it. It's got a nice translucent effect, which again adds to the more premium chassis.
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